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Attorney as Counselor


Jason Giles and the King Firm offer clients old-fashioned attention.


JasonGilesAttorneyProfileYour typical trial lawyer probably wasn’t a college theater major, and that’s a bit of a shame, says New Orleans Attorney Jason Giles (who was a theater major and relishes being atypical).

“Every trial is putting on a performance,” Giles says. “Theater is probably not the normal course for lawyers but certainly should be a prerequisite for most.”

Giles’ degree in theater and communications from Loyola University culminated with his directing the one-act play The Midlife Crisis of Dionysus, in which Dionysus wakes up to discover he is no longer the god of wine and women. In a case of life imitating art, he says we all wake up one day to find we aren’t the god of anything.

Thus humbled, he finished law school at Loyola in 2004 and put his speaking skills and his desire to help others to good use as an injury trial lawyer. He worked for Galloway Johnson and Edward Womac in the last decade before teaming up with Brian King and Tony Milazzo to start the King Firm, which has grown in the last year to include seven lawyers.

From the beginning, the trio vowed to make clients feel like they were part of the family. The lawyer you go to for advice no matter what. “There was a time that lawyers were called counselors because they could help you through anything,” Giles says. “Attorneys have gotten away from that. At the King Firm, we’re really focused on being counselors again.”

And, unlike the “ambulance chaser” label of the attorney who savors “sticking it to the man,” Giles says it is not about that at all. “If being an attorney is about me, I should quit tomorrow because I’m not doing it for the right reasons,” he says. “I’m here to help people.”

The stereotype of the client faking injury for money frustrates him more than anything about his job. “Until you’ve been in an accident, you might not understand … ” he says. “My cases are all my babies. I feel just as good about the $1,000 I win for someone who has been badly wronged as I do about winning millions for someone else.”

As the public school product of an insurance administrator mother and a father who worked his way up to managing an Eckerd Drug Store, he knows what it’s like to work hard without access to privilege. So while he sometimes catches grief for his TV ads, he points out that television is the only way many people get information and says that no one, regardless of their status in life, deserves to be deprived of representation. “My job is to help those without access to a lawyer,” he says. “I work tirelessly to immerse myself and learn everything I can to do my best and win the battle.”
Jason Giles At-a-Glance
On performing: “In today’s technology- and social media-based society, we’ve gotten away from the Fireside Chat days of Roosevelt. Trial law is one of the last places you can get people to sit and listen without ads and cartoons popping up … ”

That first lawyer moment:
When Giles was 5, he wanted to know who lived in a nearby big house. “Some lawyer,” his mom said. “Awesome,” he said. “I want to be a lawyer.” He knew nothing about the actual practice of law except that they got to talk a lot. “My mom works for me now,” he says. “She loves to tell that story. Being a lawyer was always the plan. Everything else in life was just a means to the end.”

On working with his mother:
“Everyone loves her. Half my clients walk in and say, ‘Hi Mom!’ She can still yell at me and now that’s she’s close by, she doesn’t miss an opportunity.”

Jason Giles is licensed in all state and federal courts in Louisiana, as well as the U.S. Court of Appeals for the Fifth Circuit. His practice focuses on fair treatment for his clients from insurance companies and corporations. For more information, call (504) 909-KING or visit kinginjuryfirm.com.