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Of A Generation


The Millennial Awards recognize outstanding young members of the New Orleans community.

MoversShakersJune2015Millennials are known for several traits. This generation of young people born between the years of 1980 and 2000 represent the present-day generation that grew up and come of age during the rapid evolutions of the microwave, the Internet, email and social media.

Some refer to Millennials as the microwave generation, because they want instant gratification — and the idea of waiting is foreign to them. For their entire lifetime, they remember pushing a button and things happening instantly.

Millennials are also known as the generation of do-gooders. Never before has a generation been so identified by their commitment to helping others, being a part of a purpose or cause larger than themselves, and being committed to volunteerism and philanthropy.

Most businesses see Millennials as crucial to their future prosperity. Millennials are currently the No. 1 consuming demographic; they are starting lives and families, and acquiring homes, vehicles and assets. They are flat-out buying stuff, and a lot of it. The Millennial consumers represent a $200 billion — that’s right, with a B — spending audience.

Millennials are innovators. So many things that are shaping our society and our way of life were invented by Millennials. These products and services include Facebook, Twitter, Uber and Pandora — and the list goes on and on.

Of all the things Millennials are known for, in New Orleans, most people identify with this generation as the generation of do-gooders. We saw it firsthand when Millennials across the country made the decision to put their lives and personal ambitions on hold to help the people of New Orleans and the Gulf Coast rebuild after Hurricane Katrina.

Over the next three months, the nation and the world will be revisiting New Orleans to commemorate this unforgettable event. For the third straight year, the Spears Group and the Social Renaissance will be acknowledging not the hurricane itself but the residual benefits of the great members of the Millennial generation who decided to make New Orleans home following a disastrous event.

The Millennial Awards, A Celebration of a Generation is an acknowledgement of the most promising members of this generation who are making their marks in business as well as on our society. Previous honorees have included: U.S. Attorney Kenneth Polite, musicians Irvin Mayfield and Trombone Shorty, Son of a Saint founder Bivian “Sonny” Lee and news reporter Travers Mackel, just to name a few.

The public is invited to participate in nominating Millennials who they believe are standouts either in their profession or in their community. This year’s event will take place on Saturday, July 18. To nominate a deserving Millennial, please visit thesocialrenaissance.com/millennials.