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Aime'e Gowland

Style: November 2014

Déjà Vu: This fall, seek the truly original. 

Style By Aimée: Something Wicked This Way Comes

We live in a city that embraces both life and death. We revel, with great force, all holidays, milestones, and passages. What is equally captivating about New Orleans’ celebrations, both merry and solemn, is the incorporation of mysticism and spirituality; we rejoice and praise life and death in tandem.

Back to Black (& Gold)

“Feel it comin’ in the air And the screams from everywhere I’m addicted to the thrill It’s a dangerous love affair” – Lyrics from “Run This Town,” by Jay-Z, Ft. Kanye West and Rhianna

Style by Aimée: Boiling Point

Clover Boutique combats the heat of summer with cool style.

Swimsuit Savvy

Make shopping for swimsuits less of an ordeal with these hot tips.

Understanding the Y Chromosome

Local men speak up about women — and their style preferences.

Style by Aimée: Modern Moms

Fashion and fitness combine to keep busy moms looking great while they balance life and work.

Style by Aimée: April 2014

So You Think You Can Dance … Well, you can at least look good while doing it!

Too Much of a Good Thing

Bountiful Baubles, Beauty and Blooms: Embrace all things beautiful this month in New Orleans.

Style by Aimée: The Master Cleanse

Overhaul your closet with these smart tips.

Style by Aimée: My Favorite Things

Make it a holiday to remember with these creative gift ideas.

Never Enough Tinsel

Deck the halls with these festive fashion tips from local fashionistas.

Cornucopia – Style Aplenty

Now that fall has arrived and temperatures have plunged a speck, fashion mavens can finally comfortably model autumn’s most popular trend: the boot.

Style: Steel Magnolias

To my surprise and delight, my company was asked to participate in Art in Bloom, the annual springtime celebration

Shop Talk April 2013

Say Oui to Fashion and Festival Frocks

I’ll Take Fashion With a Side of Fashion

This past month I have unearthed some major fashion and beauty finds that will help you get buffed and outfitted for the next 31 days of fashion madness.

Gearing Up

If you stand still long enough on any street corner in New Orleans and its surrounding environs, you will get buffed and polished by a city sanitation worker and his pressure-washing machine. 

Ask Aimee

Multiple Personality Disorder

Ask Aimee | New Orleans Fashion Week

The beginning of an intelligent conversation about the city of New Orleans and the Business of Fashion

Ask Aimée June 2011

Say I Do to Good Wedding Advice

Spring Fashion Forecast—Weather Permitting

After an awfully brutal winter, I am craving warmer temperatures and the glorious rays of sunshine.

If Ever I Cease to Love

For many, the month of February brings on romantic fantasies of mystical nude cherubs with sharp objects or boxes of confectioner’s hearts labeled with false promises.

Animal Lovers

This fall, leopard print is splashed on everything from tights and handbags to jackets and skirts. How can I wear this trend without looking like a “lady who lunches” or a cast member of Jersey Shore?